Studio Blue Jay
Studio Blue Jay is a small indie game studio that creates fun games and unique experiences with genuine diverse representation (including LGBTQ+, BIPOC, fem-aligned, and neurodivergent).
Founded by Jay Lam — Studio Blue Jay is an LGBTQ+ owned business seeking to make diverse content by diverse creators.
We are currently working on ‘Ghost Jukebox‘, a cozy rhythm game about Wisp, a ghost in purgatory helping lost souls move onto the afterlife with the power of music therapy.
Studio Blue Jay Visual Brand Guidelines
Studio Blue Jay – Social Media Posts
BostonFIG 2024 booth
Cambridge Science Festival booth
IGDA Clark Game Expo Fall 2024 booth
Boston Indies’ Demo Night January 2025
Studio Blue Jay Website – Home Page
Studio Blue Jay Website – Games Page
Studio Blue Jay Website – Team Page
Studio Blue Jay Website – Blog Page
Studio Blue Jay Website – Press Page
Studio Blue Jay Website – Contact Page
Details:
Roles:
Founder, Marketing Director, 2D Artist
Game:
Ghost Jukebox
Genre:
Cozy Rhythm Game
Platforms:
Windows, macOS
Contributions:
- Spearheaded business development and professional connections by attending conferences, exhibitions, and showcases within the games community, across Massachusetts, Rhode Island, New York, and California.
- Designed eye-catching booths to display our company’s game at events.
- Pitched to investors, publishers, and applied to grants for funding.
- Researched Steam (most popular PC gaming platform) data analytics and trends, to determine our first sellable game.
- Implemented marketing strategies based upon customer, financial, and data-driven insights.
- A/B tested different website layouts to find the best format for the Studio Blue Jay website, and designed the website.
- Direct a multi-disciplinary team of programmers, artists, writers, composers, game designers, and marketers on ‘Ghost Jukebox’ – an upcoming game set to release in Q2 2027.
- Work closely with team leads as a producer to manage and adjust scope and sprint work.
- Created art for the title screen, concept art for the gameplay environment, and graphics for social media.
- Designed the official press kit for ‘Ghost Jukebox’.
- Created Visual Brand Guidelines for Studio Blue Jay.
Achievements:
- Reached over 1,600~ followers on Bluesky.Â
- Generated over 15,000 impressions throughout three months on the Steam store page.
- Presented ‘Ghost Jukebox’ at Boston Indies’ Demo Nights, the Cambridge Science Festival, Clark Fall Game Expo 2024, and BostonFIG (Boston Festival of Indie Games), PAX East 2025, and Beyond Pixels at the Game Developers Conference.
Live Work:
Marketing Plan – March 2024
Events Planning – 2026
Old Social Media Posting Schedule – August 2024
Steam Store Page
Steam Store – Visits Over Time
Steam Store – Traffic Breakdown
Sample Sprint Meeting Announcement
Sample Check-In Announcement
Studio Blue Jay
Studio Blue Jay is a small indie game studio that creates fun games and unique experiences with genuine diverse representation (including LGBTQ+, BIPOC, fem-aligned, and neurodivergent).
Founded by Jay Lam — Studio Blue Jay is an LGBTQ+ owned business seeking to make diverse content by diverse creators.
We are currently working on ‘Ghost Jukebox‘, a cozy rhythm game about Wisp, a ghost in purgatory helping lost souls move onto the afterlife with the power of music therapy.
Details:
Roles:
Founder, Marketing Director, 2D Artist
Game:
Ghost Jukebox
Genre:
Cozy Rhythm Game
Platforms:
Windows, macOS
Contributions:
- Spearheaded business development and professional connections by attending conferences, exhibitions, and showcases within the games community, across Massachusetts, Rhode Island, New York, and California.
- Designed eye-catching booths to display our company’s game at events.
- Pitched to investors, publishers, and applied to grants for funding.
- Researched Steam (most popular PC gaming platform) data analytics and trends, to determine our first sellable game.
- Implemented marketing strategies based upon customer, financial, and data-driven insights.
- A/B tested different website layouts to find the best format for the Studio Blue Jay website, and designed the website.
- Direct a multi-disciplinary team of programmers, artists, writers, composers, game designers, and marketers on ‘Ghost Jukebox’ – an upcoming game set to release in Q2 2027.
- Work closely with team leads as a producer to manage and adjust scope and sprint work.
- Created art for the title screen, concept art for the gameplay environment, and graphics for social media.
- Designed the official press kit for ‘Ghost Jukebox’.
- Created Visual Brand Guidelines for Studio Blue Jay.
Achievements:
- Reached over 1,600~ followers on Bluesky.
- Generated over 15,000 impressions throughout three months on the Steam store page.
- Presented ‘Ghost Jukebox’ at Boston Indies’ Demo Nights, the Cambridge Science Festival, Clark Fall Game Expo 2024, and BostonFIG (Boston Festival of Indie Games), PAX East 2025, and Beyond Pixels at the Game Developers Conference.
Live Work:
Marketing Plan – March 2024
Studio Blue Jay Visual Brand Guidelines
Events Planning – 2026
Old Social Media Posting Schedule – August 2024
Studio Blue Jay – Social Media Posts
BostonFIG 2024 booth
Cambridge Science Festival booth
IGDA Clark Game Expo Fall 2024 booth
Boston Indies’ Demo Night January 2025
Studio Blue Jay Website – Home Page
Studio Blue Jay Website – Games Page
Studio Blue Jay Website – Team Page
Studio Blue Jay Website – Blog Page
Studio Blue Jay Website – Press Page
Studio Blue Jay Website – Contact Page
Steam Store Page
Steam Store – Visits Over Time
Steam Store – Traffic Breakdown
Sample Sprint Meeting Announcement
Sample Check-In Announcement
Studio Blue Jay
Studio Blue Jay is a small indie game studio that creates fun games and unique experiences with genuine diverse representation (including LGBTQ+, BIPOC, fem-aligned, and neurodivergent).
Founded by Jay Lam — Studio Blue Jay is an LGBTQ+ owned business seeking to make diverse content by diverse creators.
We are currently working on ‘Ghost Jukebox‘, a cozy rhythm game about Wisp, a ghost in purgatory helping lost souls move onto the afterlife with the power of music therapy.
Details:
Roles:
Founder,
Marketing Director,
2D Artist
Game:
Ghost Jukebox
Genre:
Cozy Rhythm Game
Platforms:
Windows, macOS
Contributions:
- Spearheaded business development and professional connections by attending conferences, exhibitions, and showcases within the games community, across Massachusetts, Rhode Island, New York, and California.
- Designed eye-catching booths to display our company’s game at events.
- Pitched to investors, publishers, and applied to grants for funding.
- Researched Steam (most popular PC gaming platform) data analytics and trends, to determine our first sellable game.
- Implemented marketing strategies based upon customer, financial, and data-driven insights.
- A/B tested different website layouts to find the best format for the Studio Blue Jay website, and designed the website.
- Direct a multi-disciplinary team of programmers, artists, writers, composers, game designers, and marketers on ‘Ghost Jukebox’ – an upcoming game set to release in Q2 2027.
- Work closely with team leads as a producer to manage and adjust scope and sprint work.
- Created art for the title screen, concept art for the gameplay environment, and graphics for social media.
- Designed the official press kit for ‘Ghost Jukebox’.
- Created Visual Brand Guidelines for Studio Blue Jay.
Achievements:
- Reached over 1,600~ followers on Bluesky.
- Generated over 15,000 impressions throughout three months on the Steam store page.
- Presented ‘Ghost Jukebox’ at Boston Indies’ Demo Nights, the Cambridge Science Festival, Clark Fall Game Expo 2024, and BostonFIG (Boston Festival of Indie Games), PAX East 2025, and Beyond Pixels at the Game Developers Conference.
Live Work:
Marketing Plan – March 2024
Studio Blue Jay Visual Brand Guidelines
Events Planning – 2026
Old Social Media Posting Schedule – August 2024
Studio Blue Jay – Social Media Posts
BostonFIG 2024 booth
Cambridge Science Festival booth
IGDA Clark Game Expo Fall 2024 booth
Boston Indies’ Demo Night January 2025
Studio Blue Jay Website – Home Page
Studio Blue Jay Website – Games Page
Studio Blue Jay Website – Team Page
Studio Blue Jay Website – Blog Page
Studio Blue Jay Website – Press Page
Studio Blue Jay Website – Contact Page
Steam Store Page
Steam Store – Visits Over Time
Steam Store – Traffic Breakdown
Sample Sprint Meeting Announcement
Sample Check-In Announcement