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Mass Digital Games Institute

Website

MassDiGI is dedicated to bridging the experience gap between students and recent graduates, and a professional career in the game development industry.

Developers of different disciplines, from art to programming, work together in multiple teams to create and publish mobile games.

Their programs include the Summer Innovation Program, digiStudio, and the MassDiGI Game Challenge.

MassDiGI’s ‘Merge Monastery’ Banner

MassDiGI’s ‘Merge Monastery’ Credits

MassDiGI’s Merge Monastery Booth

Close up of MassDiGI’s Merge Monastery merch

PAX East 2023 booth

Close-up of the PAX East 2023 booth

The MassDiGI booth team at PAX East 2023

Central Square Game Lab booth

IGDA Clark Game Expo Fall 2023 booth

Initial Concept Art for MassDiGI’s ‘Get Low, Grandpa!’ button pins

Integrating Disco Disc into the Design for MassDiGI’s
‘Get Low, Grandpa!’ button pins

Selecting Best Designs for MassDiGI’s ‘Get Low, Grandpa!’ button pins

Details:

Roles:

Social Media Manager, Marketing Outreach Coordinator

Game Platforms:

Android, iOS

Projects:

 

  • Maintained MassDiGI’s Social Media on Instagram, Twitter, TikTok, and Threads.
  • Community Relations with Local Boston Game Development Groups.
  • Marketing Campaigns for 5 Games:
Contributions:

 

  • Marketed 5 mobile games, and launched 5 marketing campaigns over social media.

 

  • Used guerilla marketing to identify strategies to optimize the budget to successfully grow the amount of users for each game to reach the campaigns’ goals during my contract period of eight months.

 

  • PR and outreach over email, word-of-mouth, and meetings to event organizers and local game development communities to promote MassDiGI.

 

  • Arranged visually attractive tables and stands to present MassDiGI’s games at events such as MassDiGI’s Demo Nights, PAX East, and IGDA Clark Fall Game Expo.

 

  • Designed promotional materials to help exhibit the game – such as descriptions and art for advertisements.
  • Designed pin button designs and promotional materials for MassDiGI’s PAX East booth.

 

  • Conduct meetings with the marketing liaisons of the 5 mobile games to coordinate MassDiGI’s marketing materials.

 

Past Work:

 

    • Instagram • Twitter • TikTok • Threads 

     

    MassDiGI Business Card – Front

    MassDiGI Business Card – Back

    MassDiGI – Social Media Posts

    MassDiGI Instagram

    MassDiGI Twitter

    MassDiGI TikTok

    MassDiGI Threads

    Mass Digital Games Institute

    MassDiGI is dedicated to bridging the experience gap between students and recent graduates, and a professional career in the game development industry.

    Developers of different disciplines, from art to programming, work together in multiple teams to create and publish mobile games.

    Their programs include the Summer Innovation Program, digiStudio, and the MassDiGI Game Challenge.

    Website

    Details:

    Roles:

    Social Media Manager, Marketing Outreach Coordinator

    Game Platforms:

    Android, iOS

    Projects:

     

    • Maintained MassDiGI’s Social Media on Instagram, Twitter, TikTok, and Threads.
    • Community Relations with Local Boston Game Development Groups.
    • Marketing Campaigns for 5 Games:
    Contributions:

     

    • Marketed 5 mobile games, and launched 5 marketing campaigns over social media.

     

    • Used guerilla marketing to identify strategies to optimize the budget to successfully grow the amount of users for each game to reach the campaigns’ goals during my contract period of eight months.

     

    • PR and outreach over email, word-of-mouth, and meetings to event organizers and local game development communities to promote MassDiGI.

     

    • Arranged visually attractive tables and stands to present MassDiGI’s games at events such as MassDiGI’s Demo Nights, PAX East, and IGDA Clark Fall Game Expo.

     

    • Designed promotional materials to help exhibit the game – such as descriptions and art for advertisements.
    • Designed pin button designs and promotional materials for MassDiGI’s PAX East booth.

     

    • Conduct meetings with the marketing liaisons of the 5 mobile games to coordinate MassDiGI’s marketing materials.

     

    Past Work:

     

      • Instagram • Twitter • TikTok • Threads 

       

      MassDiGI’s ‘Merge Monastery’ Banner

      MassDiGI’s ‘Merge Monastery’ Credits

      MassDiGI’s Merge Monastery Booth

      Close up of MassDiGI’s Merge Monastery merch

      PAX East 2023 booth

      The MassDiGI booth team at PAX East 2023

      Close-up of the PAX East 2023 booth

      Initial Concept Art for MassDiGI’s ‘Get Low, Grandpa!’ button pins

      Integrating Disco Disc into the Design for MassDiGI’s
      ‘Get Low, Grandpa!’ button pins

      Selecting Best Designs for MassDiGI’s ‘Get Low, Grandpa!’ button pins

      Central Square Game Lab booth

      IGDA Clark Game Expo Fall 2023 booth

      MassDiGI Business Card – Front

      MassDiGI Business Card – Back

      MassDiGI – Social Media Posts

      MassDiGI Instagram

      MassDiGI Twitter

      MassDiGI TikTok

      MassDiGI Threads

      Mass Digital Games Institute

      MassDiGI is dedicated to bridging the experience gap between students and recent graduates, and a professional career in the game development industry.

      Developers of different disciplines, from art to programming, work together in multiple teams to create and publish mobile games.

      Their programs include the Summer Innovation Program, digiStudio, and the MassDiGI Game Challenge.

      Website

      Details:

      Roles:

      Social Media Manager,
      Marketing Outreach Coordinator

      Game Platforms:

      Android, iOS

      Projects:

       

      • Maintained MassDiGI’s Social Media on Instagram, Twitter, TikTok, and Threads.
      • Community Relations with Local Boston Game Development Groups.
      • Marketing Campaigns for 5 Games:
      Contributions:

       

      • Marketed 5 mobile games, and launched 5 marketing campaigns over social media.

       

      • Used guerilla marketing to identify strategies to optimize the budget to successfully grow the amount of users for each game to reach the campaigns’ goals during my contract period of eight months.

       

      • PR and outreach over email, word-of-mouth, and meetings to event organizers and local game development communities to promote MassDiGI.

       

      • Arranged visually attractive tables and stands to present MassDiGI’s games at events such as MassDiGI’s Demo Nights, PAX East, and IGDA Clark Fall Game Expo.

       

      • Designed promotional materials to help exhibit the game – such as descriptions and art for advertisements.
      • Designed pin button designs and promotional materials for MassDiGI’s PAX East booth.

       

      • Conduct meetings with the marketing liaisons of the 5 mobile games to coordinate MassDiGI’s marketing materials.

       

      Past Work:

       

        • Instagram • Twitter • TikTok • Threads 

         

        MassDiGI’s ‘Merge Monastery’ Banner

        MassDiGI’s ‘Merge Monastery’ Credits

        MassDiGI’s Merge Monastery Booth

        Close up of MassDiGI’s Merge Monastery merch

        PAX East 2023 booth

        The MassDiGI booth team at PAX East 2023

        Close-up of the PAX East 2023 booth

        Initial Concept Art for MassDiGI’s ‘Get Low, Grandpa!’ button pins

        Integrating Disco Disc into the Design for MassDiGI’s
        ‘Get Low, Grandpa!’ button pins

        Selecting Best Designs for MassDiGI’s ‘Get Low, Grandpa!’ button pins

        Central Square Game Lab booth

        IGDA Clark Game Expo Fall 2023 booth

        MassDiGI Business Card – Front

        MassDiGI Business Card – Back

        MassDiGI – Social Media Posts

        MassDiGI Instagram

        MassDiGI Twitter

        MassDiGI TikTok

        MassDiGI Threads

        Jay Lam Marketing