Studio Blue Jay
Studio Blue Jay is a small indie game studio that focuses on creating fun games and unique experiences that include diverse characters and stories from underrepresented groups (including LGBTQ+, BIPOC, fem-aligned, and neurodivergent).
Co-founded by Jay Lam, Isabelle Colantuonio, Miss Maness, and Cameron Connolly — Studio Blue Jay is a queer-owned business seeking to make diverse content by diverse creators.
We are currently working on ‘Ghost Jukebox‘, a cozy rhythm game about a ghost in purgatory, without their memories, helping lost souls move onto the afterlife with the power of music therapy.
Studio Blue Jay Visual Brand Guidelines
BostonFIG booth
Cambridge Science Festival booth
Clark Fall Game Expo booth
Boston Indies’ Demo Night January 2025
Studio Blue Jay website – Home Page
Studio Blue Jay website – Team Page
Studio Blue Jay website – Press Page
Studio Blue Jay website – Blog Page
Details:
Roles:
Founder, Marketing Director, Producer, 2D Artist
Game:
Ghost Jukebox
Genre:
Cozy Rhythm Game
Platforms:
Windows, macOS
Contributions:
- Spearheaded business development and professional connections by attending conferences, exhibitions, and showcases within the games industry.
- Designed eye-catching booths to display our company’s game at events.
- Researched Steam (most popular PC gaming platform) data analytics and trends, to determine our first sellable game.
- Implemented marketing strategies based upon customer, financial, and data-driven insights.
- A/B tested different website layouts to find the best format for the Studio Blue Jay website, and designed the website.
- Direct a multi-disciplinary team of artists, programmers, writers, sound designers, and game designers on ‘Ghost Jukebox’ – an upcoming game set to release in Q4 2025.
- Work closely with team leads as a producer to manage and adjust scope and sprint work.
- Created art for the title screen, concept art for the gameplay environment, and graphics for social media.
- Designed the official press kit for ‘Ghost Jukebox’.
- Created Visual Brand Guidelines for Studio Blue Jay.
Achievements:
- Reached over 1,000 followers on Bluesky.
- Generated over 15,000 impressions throughout three months on the Steam store page.
- Presented ‘Ghost Jukebox’ at Boston Indies’ Demo Nights, the Cambridge Science Festival, Clark Fall Game Expo, and BostonFIG (Boston Festival of Indie Games), and Beyond Pixels at the Game Developers Conference in San Francisco.
Live Work:
Steam Store Page
Steam Store – Visits Over Time
Steam Store – Traffic Breakdown
Studio Blue Jay website – Games Page
Studio Blue Jay website – Contact Page