Studio Blue Jay
Studio Blue Jay is a small indie game studio that focuses on creating fun games and unique experiences that include diverse characters and stories from underrepresented groups (including LGBTQ+, BIPOC, fem-aligned, and neurodivergent).
Co-founded by Jay Lam, Isabelle Colantuonio, Miss Maness, and Cameron Connolly — Studio Blue Jay is a queer-owned business seeking to make diverse content by diverse creators.
Roles:
Founder, Marketing Director, Producer, 2D Artist
Game:
Ghost Jukebox
Genre:
Cozy Rhythm Game
Platforms:
Windows, macOS
Contributions:
- Spearheaded business development and professional connections by attending conferences, exhibitions, and showcases within the games industry.
- Designed eye-catching booths to display our company’s game at events.
- Researched Steam (most popular PC gaming platform) data analytics and trends, to determine our first sellable game.
- Implemented marketing strategies based upon customer, financial, and data-driven insights.
- A/B tested different website layouts to find the best format for the Studio Blue Jay website, and designed the website.
- Direct a multi-disciplinary team of artists, programmers, writers, sound designers, and game designers on ‘Ghost Jukebox’ – an upcoming game set to release in Q4 2025.
- Work closely with team leads as a producer to manage and adjust scope and sprint work.
- Created art for the title screen, concept art for the gameplay environment, and graphics for social media.
- Designed the official press kit for ‘Ghost Jukebox’.
Achievements:
- Reached over 1,000 followers on Bluesky.
- Increased personal LinkedIn connections to over 1,000 as a founder through networking.
- Generated over 15,000 impressions throughout three months on the Steam store page.
- Presented ‘Ghost Jukebox’ at Boston Indies’ Demo Nights, the Cambridge Science Festival, Clark Fall Game Expo, and BostonFIG (Boston Festival of Indie Games).
Live Work:
Steam • itch.io • Bluesky • Instagram • LinkedIn • Discord
