Mass. Digital Games Institute

MassDiGI is dedicated to bridging the experience gap between students and recent graduates, and a professional career in the game development industry.

Interns of different disciplines from art to programming, work together in multiple teams to create and publish mobile games.

Their programs include the Summer Innovation Program, digiStudio, and the MassDiGI Game Challenge.

MassDiGI’s ‘Merge Monastery’ Banner

MassDiGI’s ‘Merge Monastery’ Credits

MassDiGI’s Merge Monastery Booth

Close up of MassDiGI’s Merge Monastery merch

PAX East 2023 booth

Close-up of the PAX East 2023 booth

The MassDiGI booth team at PAX East 2023

Central Square Game Lab booth

Clark Fall Game Expo booth

Initial Concept Art for MassDiGI’s ‘Get Low, Grandpa!’ button pins

Integrating Disco Disc into the Design for MassDiGI’s
‘Get Low, Grandpa!’ button pins

Details:

Roles:

Social Media Manager, Marketing Outreach Coordinator

Game Platforms:

Android, iOS

Projects:

Maintained MassDiGI’s Social Media on Instagram, Twitter, TikTok, and Threads.

Community Relations with Local Boston Game Development Groups.

Marketing Campaigns for 5 Games:

‘Aliens Want Our Mascot?!’

‘Merge Monastery’

‘Milo’s Magical Adventure’

‘Rodent Rampage’

‘Rock On, Raccoon!’

Contributions:

Marketed 5 mobile games, and launched 5 marketing campaigns over social media.

Used guerilla marketing to identify strategies to optimize the budget to successfully grow the amount of users for each game to reach the campaigns’ goals during my contract period of eight months.

PR and outreach over email, word-of-mouth, and meetings to event organizers and local game development communities to promote MassDiGI.

Arranged visually attractive tables and stands to present MassDiGI’s games at events such as MassDiGI’s Demo Nights, PAX East, and Clark Fall Game Expo.